At five major subway stations in Chongqing, including Jiaochangkou, Guanyin Bridge, Lianglukou, Hongqihegou, and Shapingba, Vipshop Global Life Experience Hall has been pleasantly launched.
On May 1, 2016, the Vipshop Global Life Experience Hall was pleasantly launched at five major subway stations in Chongqing, including Jiaochangkou, Guanyin Bridge, Lianglukou, Hongqihegou, and Shapingba. Citizens can experience specialty products from five popular cross-border online shopping countries, including Italy, South Korea, the United States, Japan, and Australia, from zero distance.
How can such a creative integrated marketing communication campaign be planned and executed step by step? Let's review it.
The whole idea revolves around the "VIPpin International" global life experience Museum, the "global good life" is directly presented to the public, and the interactive experience is strengthened to create a "scene-experience" integrated creative marketing.
This activity has 17.78 million video views, 70.524 million Weibo views, and 210 million social media exposure. It is worth mentioning that VIppin International Global Living Experience Museum won the Gold Award in the Outdoor and Environmental Media category of the 9th Golden Awards.
It is difficult to transport huge sculptures to the subway. How do we overcome this difficulty?
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carl morgan
How did they do it, it's so difficult.
john flores
Amazing project!!!
Han
I've seen it on the spot, it's so magical.